Role
Senior Designer
@ Gretel
Senior Designer
@ Gretel
2022
Branding
Microsite
Branding
Microsite
96 KING STREET
As a pro-bono project, I was part of a small but mighty team assembled at Gretel to create the branding and microsite for a new luxury condo in Red Hook Brooklyn.
It was a privledge to work on a hospitality project and also to showcase Eli Fernald’s unique approach to interior design and architecture. The 3-unit building holds three distinctly unique floorplans that offer a rustic but elevated way of life.
As a pro-bono project, I was part of a small but mighty team assembled at Gretel to create the branding and microsite for a new luxury condo in Red Hook Brooklyn.
It was a privledge to work on a hospitality project and also to showcase Eli Fernald’s unique approach to interior design and architecture. The 3-unit building holds three distinctly unique floorplans that offer a rustic but elevated way of life.
Brutally Beautiful
Our branding was heavily influenced by the materials used in the construction. Exposed terracotta, pink and green terrazzo, and wood-burning fireplaces together create a very warm and craftsman-inspired atmosphere.
Referencing Red Hook’s naval and shipping history, we chose to use GTPressura for the wordmark and typeface for the microsite. From Grilli Type’s website:
GT Pressura is inspired by metal type printing history as well as engineered letters stamped onto shipping boxes. It uses the visual gesture of ink spreading under pressure as a stylistic device, offering an alternative to more spindly typefaces of the digital age.
Our branding was heavily influenced by the materials used in the construction. Exposed terracotta, pink and green terrazzo, and wood-burning fireplaces together create a very warm and craftsman-inspired atmosphere.
Referencing Red Hook’s naval and shipping history, we chose to use GTPressura for the wordmark and typeface for the microsite. From Grilli Type’s website:
GT Pressura is inspired by metal type printing history as well as engineered letters stamped onto shipping boxes. It uses the visual gesture of ink spreading under pressure as a stylistic device, offering an alternative to more spindly typefaces of the digital age.
Credits
2022
2022
Creative Direction
Simon Chong
Design
Melissa Miyamoto-Mills
Abigail Wallhauser
Copy
Carter Bird
Simon Chong
Design
Melissa Miyamoto-Mills
Abigail Wallhauser
Copy
Carter Bird