Art Direction, Design, 2D, 3D Motion Graphics


RSA contacted Kevin Zhu
and I to concept, design and deliver the opening visuals for the RSA Confrerence 2020 at Moscone Center in San Francisco. The opening keynote reflected the conference’s theme The Human Element and was delivered by Star Trek alum George Takei on stage, February 24, 2020. 

The visual narrative followed closely to the keynote, representing the strength that comes from diverse minds coming together to build our future. The impressive aspect of 10260x1080 and use of body projections made this project an exciting design challenge.

Cinema 4D, X-Particles, Cycles 4D,  Notch, After Effects, Nodes 3


Aristostle told us that we’re rational animals seeking knowledge. Confucious added that we are also benevolent... Oh my, I hope that’s true.

Psychologists say that when we grow up in a group or family, we seek to be like one another, but we also seek to be different.

Every mind in this room, works in its own unique way... Each thought is informed by your genetic disposition, your environment, life experiences, race, gender, age, beliefs, brain chemistry.

A beloved Star Trek acronym, I.D.I.C. stands for infinite diversity in infinite combinations. Some of you are hunters you seek out facts, others are gatherers collecting and sharing intelligence...

Together you protect us from destructive attacks... No matter what differentiates you, you are united by a common purpose, preventing, detecting and responding to threats.

I ask each of you to think about your personal human element. Are you an idealist or an altruist? A mentor or a student? A rebel or a collaborator?

Body Projection
If we are benevolent about our differences, we can boldly go where no one has gone before.  Open your mind to the people you meet in the coming days... Live long and prosper

RSAC Livestream

Our close friend and collaborator Cody Samson created the soundscape and neumonics that tied the entire immersive experience together. Watch the full keynote with sound here. 

Process Reel


Client / RSA Conference

Art Direction / Melissa M-M, Kevin Zhu

Animation / Melissa M-M, Kevin Zhu

Sound Design / Cody Samson
RSA Conference


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