Role
Art Director
Designer
Animator
2021
@ BUCK
Art Director
Designer
Animator
2021
@ BUCK
Campaign Film
Motion Graphics
Social Campaign
Motion Graphics
Social Campaign
Target #TAKEPRIDE
As part of Target’s 2021 #takepride campaign, Target teamed up with LGBTQIA+ designers, entrepreneurs and Target team members to authentically celebrate the community.
Queer black author Leah Johnson was chosen as the focus of our campaign — a perfect fit as her YA novel “You Should See Me In A Crown would be hitting Target’s shelves to inspire queer youth to embrace themselves and find their joy.
As part of Target’s 2021 #takepride campaign, Target teamed up with LGBTQIA+ designers, entrepreneurs and Target team members to authentically celebrate the community.
Queer black author Leah Johnson was chosen as the focus of our campaign — a perfect fit as her YA novel “You Should See Me In A Crown would be hitting Target’s shelves to inspire queer youth to embrace themselves and find their joy.
We collaborated with director Øcean Vashti Jude remotely for the shoot in Johnson’s hometown and then built out a motion system that would weave Target’s Pride visual identity throughout the story.
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Credits
Client
Target
Studio
BUCK
Client
Target
Studio
BUCK
Film Director
Øcean Vashti Jude
Creative Director
Stevie Watkins
Art Direction & Design
Melissa Miyamoto-Mills
Pedro Veneziano
Carmel Gatchalian
2D Animation
Melissa Miyamoto-Mills
Dan Cantelm
Editorial
Cameron Kelly
Øcean Vashti Jude
Creative Director
Stevie Watkins
Art Direction & Design
Melissa Miyamoto-Mills
Pedro Veneziano
Carmel Gatchalian
2D Animation
Melissa Miyamoto-Mills
Dan Cantelm
Editorial
Cameron Kelly