TARGET
PRIDE 2021

BUCK
Art Direction, Design, Motion Design

#TAKEPRIDE

As part of Target’s 2021 #takepride campaign, Target teamed up with LGBTQIA+ designers, entrepreneurs and Target team members to authentically celebrate the community. 

Queer black author Leah Johnson was chosen as the focus of our campaign — a perfect fit as her YA novel “You Should See Me In A Crown would be hitting Target’s shelves to inspire queer youth to embrace themselves and find their joy.

We collaborated with Director 

Øcean Vashti Jude remotely for the shoot in Johnson’s hometown and then built out a motion system that would weave Target’s Pride visual identity throughout the story.

︎30s Opener

︎Other Ratios

LOOK DEV

The cutting room floor of our design process.

2021

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