Melissa Miyamoto-Mills



TARGET
PRIDE 2021


BUCK
Art Direction, Design, Motion Design










#TAKEPRIDE


As part of Target’s 2021 #takepride campaign, Target teamed up with LGBTQIA+ designers, entrepreneurs and Target team members to authentically celebrate the community. 






Queer black author Leah Johnson was chosen as the focus of our campaign — a perfect fit as her YA novel “You Should See Me In A Crown would be hitting Target’s shelves to inspire queer youth to embrace themselves and find their joy.

We collaborated with Director 
Øcean Vashti Jude remotely for the shoot in Johnson’s hometown and then built out a motion system that would weave Target’s Pride visual identity throughout the story.

︎30s Opener





︎Other Ratios





LOOK DEV

The cutting room floor of our design process.















CREDITS

Client
Target


Film Director
Øcean Vashti Jude
Studio
BUCK

Creative Director
Stevie Watkins

Art Director
Melissa Miyamoto-Mills
Pedro Veneziano


Design
Melissa Miyamoto-Mills
Pedro Veneziano

Carmel Gatchalian 

2D Animation
Melissa Miyamoto-Mills

Dan Cantelm

Editorial
Cameron Kelly
2021


©MMXXI
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