GOOGLE STORIES
Ueno
Art Direction, Design
MOBILE FIRST
Ueno was approached by Google to help bring to life their Stories wordpress plug-in. Their vision? To bring the visual storytelling of Instagram Stories, to regular news outlets that are now consumed mostly on mobile.
Our task was two-fold. Our product team worked on the tool that users will eventually create and publish stories with, and our brand team designed the story templates themselves.
As part of the brand team I created 3 of 9 main template designs i.e. Beauty, Entertainment, Travel. Each needed to have a distinct look an feel, and each needed to be created exclusively with free fonts and photography.
Explainer video animated by Angela Yu Template animations by Adrien Laurent
Tools
Figma, Google Fonts
Motion Guidelines
We worked with the Google team to imagine a toolkit that could be added to the Story wordpress tool, for modular, compoundable animations that could also be templatized for users to add animation to their stories easily with presets. The above animations were only a handful of ideas that were diagrammed and documented for future development.
CREDITS
Creative Director
Jon Delman
Product Design
Josh Munsch
Design
Melissa Miyamoto-Mills
Phil Gauthier
Jon Delman
Explainer Animation
Angela Yu
Proof of Concept Animation
Adrien Laurent
Jon Delman
Product Design
Josh Munsch
Design
Melissa Miyamoto-Mills
Phil Gauthier
Jon Delman
Explainer Animation
Angela Yu
Proof of Concept Animation
Adrien Laurent
Ueno
2019
2019